Build a Cult Favorite Brand with Limited Funding
The exact playbook Bala used to scale from a $5K side hustle to $100M+ in annual revenue.
Available on:
vision to life
You have an idea for a brand that you think deserves a chance. But launching a brand is daunting, especially if it’s your first time and you’re relying entirely on yourself.
Bootstrap Empire is the Definitive Guide
to Building a Brand from Scratch
What you’ll learn
01
THE NON-NEGOTIABLES OF DESIGN-LED BUSINESS
why aesthetics are important
02
HOW TO TURN SCRAPPINESS INTO YOUR SUPERPOWER
outthink, out-design, and out-execute competitors with more cash.
03
THE SECRET BLUEPRINT FOR VIRAL PRODUCTS
from napkin sketch to sell-out launch (and how to repeat it).
04
HOW TO NEGOTIATE &
PITCH LIKE A PRO
from Shark Tank deals to major retail partnerships without losing equity or control.
05
THE BALA MARKETING
FORMULA
storytelling that converts, packaging that sells, and community that lasts.
06
HOW TO HIRE, FIRE, AND
LEAD WITH CULTURE
building a small, mighty, mission-obsessed team.
07
THE REAL NUMBERS
BEHIND SCALING
pricing, margin, freight, and funding decisions demystified in plain English.
08
HOW TO MAKE THE INTERNET FALL IN LOVE WITH YOUR BRAND
from TikTok virality to celebrity investors.
09
HOW TO STAY SANE WHILE BUILDING YOUR EMPIRE
motherhood, burnout, balance, and doing it all without losing yourself.
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because I’ve had to face the Shark Tank judges more than once, and
prove that my idea was worthy.
Hosted by Lana Elie and Natalie Holloway, they explore the unfiltered truths most founders are too polished (or too cautious) to say out loud. No hype, no jargon—just honest conversations about what actually works, what doesn’t, and what it really takes to grow something from nothing.
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Listen to
our podcast
